Hi, I'm Alex Oda.
A digital product manager focused on simple, intuitive solutions that solve business problems.
About me
I’m a digital product manager with a background in user experience and a passion for solving complex business problems with a data-driven approach.
The UX background allows me to identify emerging user patterns and optimization options by applying a sense and respond approach in crafting user-centric solutions that drive business objectives. I strongly believe that great outcomes come out of processes that are flexible enough to adapt to the challenge at hand.
I’m passionate about Formula 1 and sim racing, when not in front of the computer screen I like to get together with friends & family, work on a project in / around the house or go kayaking on a nearby lake.
How i usually approach things
Gather Context
identify audience and main stakeholders
figure out problems that potential customers / users are facing
capture requests & ideas
define success criteria and KPIs to measure against
Prioritize
assign value, effort & risk to items in order to attribute scores to them
translate the prioritized list of items into a product roadmap
prepare alternative scenarios as a backup
discuss proposed roadmap with the right stakeholders
Ideate
analyse solutions from similar products
work in partnership with the designers to find potential solutions
iterate on solutions based on stakeholder / user feedback
get buy-in from stakeholders
define specifications for the development team
Build
refine the near term items
provide clarity to the team on upcoming items
update stakeholders on progress, roadmap adjustments and potential delays
Launch and promote
define launch approach & plan
collaborate with the marketing team on strategy and roll-out
add a system in place for getting user feedback
keep stakeholders in the loop about launch metrics
Measure and collect feedback
measure on defined usage metrics
monitor user feedback
draw conclusions based on data & user feedback