Hi, I'm Alex Oda.
A digital product manager focused on simple, intuitive solutions that solve business problems.
I’m a digital product manager with a background in user experience and a passion for solving complex business problems with a data-driven approach.
The UX background allows me to identify emerging user patterns and optimization options by applying a sense and respond approach in crafting user-centric solutions that drive business objectives. I strongly believe that great outcomes come out of processes that are flexible enough to adapt to the challenge at hand.
I’m passionate about Formula 1 and sim racing, when not in front of the computer screen I like to get together with friends & family, work on a project in / around the house or go kayaking on a nearby lake.
How i usually approach things
figure out problems that potential customers / users are facing
capture requests & ideas
define success criteria and KPIs to measure against